In 2000, Rasna launched an aerated fruit drink, Oranjolt. In India, Rasna earns most of its profits from the soft drink concentrate market though it makes fruit jams, fruit cordials, teas, pickles, chutneys, ready-to-eat curries and snacks, majority of which are exported. The company manufactures soft drink concentrate in 11 different flavours. Though the company does most of its business in India where it has 5 manufacturing facilities in Gujarat and 1 in Himachal Pradesh, it has manufacturing facilities outside India in Bangladesh, Dubai, Saudi Arabia and Egypt as well. As of 2009, Rasna had a 93% market share in the soft drink concentrate market in India and as of 2011, the company had a turnover of ₹3.5 billion (US$51 million). It was launched in mid-seventies but started gaining popularity in the eighties when the market was dominated by carbonated soft drinks like Thums up, Gold Spot and Limca. Rasna is a soft drink concentrate brand owned by Pioma Industries which is based in Ahmedabad, India.
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